Greedy and Gullible: Make $5692 in 7 days

Advertising to the Greedy and Gullible: Make $5692 in 7 days

Posted in Traders' Delusions, Submitted by Trading Critic on Tue, 2007-06-19 23:06.
Advertising to the Greedy and Gullible: Make $5692 in 7 days

Are you greedy and gullible? I hope not. But if you are reading this post, you must either be in the business of making money or just in the search for making an easier buck. Flip open the classifieds section of your local newspaper and you'll find plenty of programs promising easy money. Make $5692 in 7 days selling health supplements, cosmetics, jewelry, lingerie or clothes. The advert claims the money is easy. "Fire your boss!" They claim. Of course, these types of advertisements come in all shapes and forms, some extremely tacky and are obviously targeting the very desperate to advertisements that target the "smart players" or the white collars with something that may seem very easy to do but in reality it is rare to succeed. I am not going to point fingers at companies, but they are out there. Some are MLM companies and others are involved in share trading or options. I've seen companies try to entice people to buy their products purely on the basis of gullibility and greed. Other products companies try to promote on this same pretence are resume products, software and other informational "learn to do it yourself and sell your service" type courses.

Their target market are the greedy and the gullible. Those who have heard riches can be easy to come by. A technique used by these companies are to herd in a few hundred people into a free seminar. They present case studies of successful people who have bought their product. This leaves the audience in awe and wanting more. Statistics says that someone is bound to succeed just based on numbers… if 1 percent of the people who bought the product succeed the company can use them as the testimonial success story then plonk a "results may vary" statement on the bottom.

These companies utilise techniques that can be classified as NLP (Neuro-Linguistic Programming) techniques. Suggest the good stuff during the presentation and people will tend to lean on the good stuff, even though they have heard the bad stuff, the risks and the actual numbers of people that succeed. Logically it doesn’t make sense. But emotionally, we tend to lean on the prospect of the dream of better rewards, and tend to give bias towards that. Once the gullible are convinced there is not return.

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